CORE SOCIAL PACKAGE
Perfect for businesses ready to establish a consistent social media presence without the overwhelm. This package includes full management of your Instagram and Facebook accounts, with 12 professionally created posts per month and 8 branded stories. We'll handle everything from graphic design and Reel creation to caption writing and strategic hashtag research. Your first month includes a complete profile overhaul with bio optimisation, highlight covers, and brand tone guidelines to set you up for success.
Each month includes a quarter-day content shoot on-location, giving you professionally edited images and video to keep your feed fresh and on-brand. We'll catch up monthly to ensure we're aligned with your business goals, and you'll receive quarterly performance reports showing your growth and top-performing content. This is ideal for businesses who want professional social media management without the commitment of daily engagement or content approvals—we post, you grow.
HOW IT WORKS
Profile optimisation (bio, username, profile image guidance)
Instagram Highlights covers design (up to 5 custom designs)
Call-to-action button setup (Instagram/Facebook)
Initial content audit and recommendations
Competitor analysis overview
First month setup
Instagram + Facebook (Meta suite managed as one)
Full account management and day-to-day posting
Cross-posting optimisation between platforms
Profile maintenance and updates
TikTok Add-On: Reels delivered as TikTok-ready files for client self-posting (+ additional fee monthly)
Platform Swap: Can enquire about swapping to Pinterest or LinkedIn on a case-by-case basis
Platform Coverage
Monthly catch-up call/meeting
Review previous month's content performance
Brief upcoming month's content themes and shoot requirements
Align on business priorities and promotional needs
Content created and posted without pre-approval process
Ad-hoc (outside of planned) content requests via email if necessary
Planning & Communication
WHAT YOU GET
1 x quarter-day shoot per month (2 hours)
On-location (within Warrnambool - travel fees may apply for outside region)
Professional photography and/or video footage
Professionally editing of imagery and video
Shot list collaboration
7-day turnaround on edited assets
Monthly Content Shoot
Quarterly performance report including:
Follower growth and demographics
Top performing posts and content types
Reach and engagement overview
Key insights and recommendations for next quarter
Reporting & Analytics
12 feed posts per month (3 per week)
Professional graphic design using Adobe Creative Suite and Canva
Utilising shoot content + occasional stock imagery
Platform-optimised formatting (4:5 for feed, 9:16 for Reels)
8 Instagram Stories per month (2 per week)
Designed story graphics matching brand aesthetic
Story templates created for brand consistency
Promotional stories for posts/products/services
Social Media Posts
Caption writing with strategic messaging
Hashtag research and implementation (3-5 hashtags per post)
Local Australian hashtags included where relevant
Call-to-action integration
Geolocation and product tagging
Copy & Strategy
Shared Google Drive folder for content assets
Scheduling via Later or Meta Business Suite
Monthly shoot booking via shared calendar
Tools & Access
Add-ons
Ad campaign setup and management available on request - charged seperately
Includes creative adaptation, targeting, and basic reporting
WHAT’S NOT INCLUDED
These components are available as add-ons or in our other packages.
Daily engagement monitoring or DM/comment management
Content approval process
TikTok account management (available as add-on)
Paid advertising management (available ad-hoc)
Additional platforms beyond Instagram/Facebook
Video editing beyond basic Reels (transitions, captions, music)
Full-day or half-day shoots
