MGMT+ PACKAGE

Ready to scale your social presence across multiple platforms? This package delivers comprehensive management across Instagram, Facebook and TikTok with 20 posts per month, daily stories, and platform-specific content optimised for each channel. You'll receive a detailed monthly content calendar, strategic planning sessions, and quarterly deep-dive analytics reports that benchmark you against competitors. The first month includes an extensive setup with branded story templates, link-in-bio optimisation, and a comprehensive brand guidelines document.

Step up your content game with a half-day shoot each month, delivering professionally shot and edited content with full creative direction and advanced editing. This tier includes paid advertising management with campaign strategy, creative design, audience targeting, and ongoing optimisation to maximise your return on investment. Perfect for businesses serious about growth who want trend-responsive content, strategic campaigns, and a cohesive cross-platform presence that drives real results.

HOW IT WORKS

  • Comprehensive profile audit and optimisation (all platforms)

  • Instagram Highlights covers design (up to 8 custom designs)

  • Branded story templates suite (10+ templates)

  • Link-in-bio tool setup and design (Linktree/Beacons)

  • Call-to-action strategy and button optimisation

  • Brand tone, voice and messaging guidelines document

  • Competitor deep-dive analysis (3-5 competitors)

  • Initial hashtag bank creation (niche + local + branded sets)

  • Instagram/Facebook Shop setup (if applicable)

First month setup

  • Instagram + Facebook + one other if desired (i.e. TikTok)

  • Platform-specific content optimisation and native editing

  • Cross-platform content adaptation and repurposing

  • Quarterly platform performance review

Platform Swap: Can enquire about swapping one platform for Pinterest, LinkedIn, or YouTube Shorts on a case-by-case basis.

Platform Coverage

  • Monthly content calendar delivered 7 days before month start

    • Full month mapped out with post types, themes, and copy

    • Shoot requirements and asset needs outlined

    • Campaign periods and promotional content flagged

  • Monthly strategy call/meeting (60 minutes)

    • Review quarterly analytics

    • Plan upcoming campaigns and seasonal content

    • Content shoot planning and creative direction

    • Trend analysis and reactive opportunities

  • Seasonal campaign planning (EOFY, Black Friday, Christmas, etc.)

  • Monthly trend reports and content recommendations

Planning & Communication

WHAT YOU GET

  • 1 x half-day shoot per month (4 hours)

  • Studio or on-location (within metro Melbourne - travel fees may apply for regional)

  • Professional photography AND video footage

  • Professionally shot and edited content delivered

  • Creative direction and mood board development

  • Detailed shot list and content planning

  • 5-day turnaround on edited assets

  • BTS (behind-the-scenes) content captured for social

Monthly Content Shoot

Quarterly detailed analytics report including:

  • Platform-by-platform performance breakdown

  • Engagement rate, reach, and impressions analysis

  • Follower demographics and growth patterns

  • Story views, completion rates, and interaction metrics

  • Top performing content and formats

  • Best posting times and days analysis

  • Competitor benchmarking (you vs. 3 competitors)

  • Recommendations and strategy adjustments for next quarter

Reporting & Analytics

  • 20 feed posts per month

    • Mix: 8 static graphics + 10 Reels/videos + 2 carousels

    • Advanced graphic design with custom templates

    • Video editing with transitions, captions, trending audio, colour grading

    • Platform-native editing for each channel

    • Utilising shoot content as primary assets

    • Platform-specific editing and trending audio integration

    • Hooks optimised for scroll-stopping content

    • Trend monitoring and reactive content

    • Original concepts + trend participation

  • 16 Meta Stories per month (4 per week)

    • Interactive elements (polls, questions, sliders, quizzes)

    • Countdown stickers for launches/events

    • Link stickers for website traffic

    • Story series and serialised content

    • Highlights curation and management

Social Media Posts

  • Advanced caption copywriting with storytelling approach

  • SEO-optimised captions with strategic keywords

  • Video scripts for Reels/TikToks (hooks, body, CTAs)

  • Strategic hashtag research (3-5 per post, highly targeted)

  • Trending Australian hashtags and sounds monitoring

  • Geolocation and product tagging

Copy & Strategy

  • Shared project management platform (Monday)

  • Content calendar access

  • Google Drive for all assets and reports

  • Monthly shoot booking via shared calendar

Tools & Access

  • Meta Ads campaign setup, monitoring and optimisation

  • Ad creative design using existing content

  • Audience targeting and retargeting setup

  • A/B testing of creative and copy

  • Monthly ad performance reporting

  • Management of agreed monthly ad spend budget

Paid Advertising

WHAT’S NOT INCLUDED

These components are available as add-ons or in our other packages.

  • Daily engagement monitoring or DM/comment management

  • Additional full-day shoots beyond monthly half-day

  • Influencer campaign management

  • Additional platforms beyond 3

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