THE WORKS PACKAGE

The complete social media powerhouse package for brands ready to dominate their space. With 30+ posts per month across Instagram, Facebook, TikTok, and up to 2 additional platforms, daily stories, and platform-specific content strategies, you'll have a commanding presence everywhere your audience spends time. Your dedicated account manager coordinates everything from bi-monthly strategy sessions to quarterly business reviews, monthly content calendars, and comprehensive monthly analytics reports with competitor intelligence and predictive insights.

Production is taken to the next level with two half-day shoots (or one full-day shoot) per month (if necessary), delivering premium content with full creative direction, styling, and advanced editing including motion graphics and colour grading. This package includes full community management with daily engagement monitoring and DM responses, influencer partnership coordination, and sophisticated paid advertising across Meta and TikTok with advanced campaign strategy and conversion optimisation. Complete with content approval workflows, social commerce optimisation, and a full creative team at your disposal, this is for ambitious brands who want to lead, not follow.

HOW IT WORKS

  • Comprehensive multi-platform audit and optimisation

  • Brand strategy workshop (2 hours) - positioning, messaging, values

  • Instagram Highlights covers design (up to 12 custom designs)

  • Branded content template suite (stories, posts, 20+ templates)

  • Link-in-bio tool setup

  • Call-to-action optimisation across all touch-points

  • Comprehensive brand guidelines document (tone, voice, visual identity, messaging hierarchy)

  • Competitor intelligence report (5-8 competitors, bi-annually ongoing)

  • Hashtag strategy and branded hashtag development

  • Instagram/Facebook Shop advanced setup with collections

First month setup

Platform Coverage

  • Instagram + Facebook + TikTok (full management)

  • Plus choice of one additional platform: Pinterest, LinkedIn, YouTube Shorts, etc.

  • Platform-specific strategies and content optimisation

  • Cross-platform ecosystem management and content repurposing

  • Monthly platform performance review with reallocation recommendations

  • Dedicated account manager - single point of contact

  • Monthly content calendar delivered before month start

    • Comprehensive multi-platform calendar

    • Campaign timelines

    • Shoot schedules and asset requirements

  • Monthly strategy sessions

    • Performance review and optimisation

    • Upcoming campaign planning

    • Creative direction and shoot planning

    • Trend analysis and opportunity identification

  • Quarterly business review

    • Deep-dive analytics across all platforms

    • Competitive landscape analysis

    • Strategic roadmap development

    • ROI assessment and goal setting

  • Advanced trend forecasting

  • Campaign-based content development (launches, events, sales)

  • Influencer partnership strategy and coordination if desired

Planning & Communication

WHAT YOU GET

  • 2 x half-day shoots per month OR 1 x full-day shoot per month on-location (within Warrnambool - travel negotiable)

  • Professional photography AND videography with full production support

  • Premium content professionally shot and edited

  • Full creative direction, mood boards, and storyboarding

  • Detailed shot lists and content planning

  • Product styling and art direction

  • BTS content captured for social

Monthly Content Shoot

  • Comprehensive monthly reporting suite:

    • Platform-by-platform engagement analysis

    • Website traffic attribution (Google Analytics integration)

    • Competitor benchmarking

    • Audience demographic and psychographic insights

    • Predictive trend analysis and recommendations

    • Ad performance and conversion metrics

  • Monthly strategy presentation

  • Real-time analytics dashboard access

  • Custom reporting aligned to business KPIs

Reporting & Analytics

Engagement & Community Management

Engagement monitoring (Monday-Friday)

  • Comment responses on all posts

  • DM management and customer enquiry responses

  • Response time: within 12 hours during business hours

  • Proactive engagement with target audience and community

  • Brand mention and tag monitoring

  • Story replies and interaction management

  • Brand ambassador identification and relationship nurturing

  • 30+ feed posts per month (7-8 per week across all platforms)

    • 10 Reels/TikToks/YouTube Shorts

    • 8 static graphics with advanced design

    • 5 carousel posts/infographics

    • 4 long-form posts (LinkedIn/Facebook thought leadership)

    • 3+ platform-specific content pieces

    • Motion graphics and animation integration

    • Advanced video editing with colour grading and audio mixing

    • Series/episodic content development

    • Platform-native editing and effects

  • Daily Instagram Stories (25-30 per month)

    • Interactive engagement tools (polls, questions, quizzes, countdowns)

    • Story series and episodic content

    • Real-time trend jacking and reactive content

    • Event/launch coverage in real-time

    • Story ads integration

    • Highlights ongoing curation

Social Media Posts

  • Strategic long-form caption writing with storytelling

  • SEO-optimised copy across all platforms

  • Video scripts with hooks and CTAs

  • A/B testing of caption styles and formats

  • Advanced hashtag strategy (3-5 per post, data-driven selection)

  • Trending audio and hashtag monitoring

Copy & Strategy

  • Premium project management

  • Real-time content calendar with approval workflows

  • Access to assets (all edited files)

  • Priority support and rapid turnaround

  • Quarterly brand refresh and template updates

Tools & Access

  • Comprehensive paid social strategy across Meta and TikTok

  • Campaign strategy development and implementation

  • Ad creative design and testing (multiple variants)

  • Audience targeting

  • A/B split testing of creative, copy, audiences

  • Conversion tracking and landing page recommendations

  • Performance monitoring and optimisation

  • Monthly ad performance reporting with insights

  • Management of agreed monthly ad spend budget

Paid Advertising

WHAT’S NOT INCLUDED

These components are available as add-ons or in our other packages.

  • Print or out-of-home advertising

  • Website development or major design projects

  • Email marketing management (can be added)

  • Event photography/videography beyond social content shoots

  • Extended travel for shoots

Previous

MGMT+